Interactive + Print Design by Suzy Vowels
Safeguard is a reseller channel owned by Deluxe. It relies on selling via independent business owners who act as advisors to the end customer (think B2B2B), versus an e-commerce or other direct to customer models. For this channel, there are strategy constraints placed by our marketing partners, but lots of opportunities to play with visuals …
For the final season of Deluxe Small Business Revolution, we decided focus on businesses at Deluxe’s home in the Twin Cities. Additionally, we wanted to highlight black-owned business owners who were affected by loss of income from COVID-related closures and social unrest in the wake of George Floyd. For Tameka Jones, getting laid off from …
This restaurant’s site and branding was featured on the Fourth Season of Deluxe Small Business Revolution. After a nationwide contest, the town of Searcy in Arkansas won. One of the town’s selected businesses to receive a marketing makeover was Whilma’s Filipino Restaurant, run by Whilma Frogoso and her family. They’ve been successfully running their restaurant …
In the third season of the Deluxe Small Business Revolution, the town of Alton in Illinois was winner. One of the lucky businesses was the fledging studio, Lighthouse Sounds. It was started by young entrepreneur, Hart Stanley and his friend Alex St. Cin, already an experienced sound engineer. They wanted to present themselves as highly-professional …
In the second season of the Deluxe Small Business Revolution, the Pennsylvania town of Bristol Borough was the winner. Among the town’s businesses owners that applied for the show, Paulette’s larger-than-life personality won us over, along with her year-old business selling funky and vintage clothes: Polka Dot Parlor. Though she had an existing site, we …
Examples of campaign and product-related landing pages for Safeguard, a consultant-based channel brand owned by Deluxe. Safeguard creates marketing content such as these sites for their consultants (like a franchisee) to utilize for their customers. Consultants often had created their own off-brand materials, but creating more compelling materials has helped increase use of brand compliancy. …