Rural Community Insurance Services (RCIS), a subsidiary of Wells Fargo, is a national insurance company for farmers and ranchers. They were looking to update their entire branding system, from their logo and collateral to their key messaging. This direction with clear messaging, clean graphics, warm and earthy colors, plus RCIS’s beautiful photos of farms and ranches were designed to be approachable and appealing to their clients. A comprehensive brand standards guide was created to implement these brand changes. I assisted in the brand design, rationale and copywriting as part of the creative team, and with the visual design of digital and print collateral.
RCIS Guide Pages
